Professional Profile

Ryan GeddesInteractive entertainment marketing professional with a background in free-to-play, console, PC MMO, and overall publishing. Highly customer-focused and dedicated to building great product experiences. Currently growing the EVE Universe at CCP Games, a leading independent developer of massively multiplayer online games and virtual reality entertainment.

Experience

CCP Games
Global Brand Director
July 2014 – Present, Atlanta, GA

Setting brand strategy and driving marketing initiatives for CCP’s EVE Universe products, including EVE Online, EVE: Valkyrie, and DUST 514. Working across disciplines and departments to develop, promote, and grow great games and communities.


  • Develop strategic marketing plans
  • Set brand goals and objectives
  • Lead brand development
  • Drive growth and excellence
  • Collaborate with product teams
  • Work with external partners and agencies
  • Coordinate internal marketing teams & specialists
  • Oversee asset creation and marketing creative direction

Sr. Brand Marketer
June 2012 – July 2014, Atlanta, GA

Broke new ground in interactive entertainment with DUST 514, a free-to-play online multiplayer first-person-shooter developed for PlayStation 3 and connected to the virtual world of EVE Online.


  • Developed tools for acquisition, activation, re-activation and retention
  • Directed internal teams to optimize funnel performance and achieve business goals
  • Collaborated with platform partner PlayStation on strategic marketing opportunities
  • Managed external communication channels
  • Provided product insight to production team
  • Coordinated promotional asset production

38 Studios
Product Manager
August 2011 – May 2012, Providence, RI

Shipped a multiplatform new IP to critical acclaim and retail success in a highly competitive marketplace with publishing partner Electronic Arts. Co-developed branding and positioning for a massive new fantasy universe developed by visionary creators Todd McFarlane and R.A. Salvatore.


  • Conceived, scripted and produced a series of high-production marketing videos, working with publisher, outside agency, and internal production team
  • Co-developed a multi-year product roadmap for a new fantasy IP, created by New York Times bestselling author R. A. Salvatore
  • Coordinated multi-channel asset production (web, video, editorial, art) for global game marketing

IGN Entertainment
Managing Editor
2008 – 2011, San Francisco, CA

Managed a team of editors, writers and artists at IGN.com, the world’s most popular destination for video game news, reviews and opinion. Previous: Features Editor, Associate Editor.


  • Directly managed a team of editors and led the content department.
  • Collaborated with UI, Product and Engineering teams on content delivery innovation.
  • Negotiated exclusive content deals with game publishers & developers.
  • Planned and developed editorial content at the web’s No. 1 video game destination.
  • Built relationships and tracked trends at industry events (E3, GDC, TGS, PAX)

Game Credits

Education

University of Missouri School of Journalism
Bachelor of Journalism
Columbia, MO, USA

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